16
Jun
09

Dear President’s Choice

Dear President’s Choice,

I have been a loyal customer to you for as long as I can remember. Every time we go up to my grandmother’s house we have eaten your chocolate fudge crackle ice cream as a tradition. We even go to the farthest grocery store (The Great Canadian Superstore) to buy your products.

But now you have betrayed me.

I was working on some photoshop pictures on the couch when I recieved that dreaded phone call from my grandmother.

“Just wanted to let you know” she said, “that they cancelled the chocolate fudge crackle ice cream.” My heart fell. I had heard about the unreliability of president’s choice before. My mother always quoted horror stories about getting attached to a discontinued product. But these are things that happen in stories. You never think that they will happen to yourself until it actually does.

There are countless childhood memories surrounding this ice cream. Visits with my grandmother, her moving into her new house, watching movies together on the pull-out couch, teaching her how to play dance-dance revolution, sitting outside on a hot summer day or inside on a cold winter day. Chocolate fudge crackle was always there. I grew up with this ice cream, and took it for granted. Now it is gone.

RIP chocolate fudge crackle, you will be dearly missed.

from

renthead.


1 Response to “Dear President’s Choice”


  1. 1 Billy Bob
    July 6, 2009 at 5:56 pm

    I agree with your sentiments for PC chocolate fudge crackle ice cream. Now we have no reason to see our grandmothers anymore :-( Well, it looks like it may have been re-introduced. But, guess what? They want more money for it and they’ve packaged it in a deceptive container. Looks like two litres but now it’s only 1.65. Shame on Loblaws. Shame on product managers. Shame on greed and profiteering. Shame on them (they know who they are!) for forever staining our purest and most cherished memories and love of all grandmothers.
    These are clearly evil people, these ice cream pushers.


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i don’t need a life that’s normal, that’s way too far away. but something next to normal might be ok.

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